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4 Things Buyers Can Do To Minimize Surprise

January 31, 2024

When people say they hate surprises, it’s a little bit like when someone says they don’t like change. Most people actually love change and surprises – so long as the changes are pleasant or they perceive the surprises to be in their favor. It’s really only unpleasant surprises that agitate, irritate and frustrate the average person. This is ...
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